Mission & Vision

Our mission:  

At Ziraffe, our mission is to empower kids through minimalist, chic, and fun design.  Specifically, we aim to give children the means and space to express themselves with playful, high quality, and durable products.

Our vision is to:

  • Build self-assurance: This is what we, as parents, want for our own kids, so we try our best to source products that allow kids to express themselves and let their personalities shine.
  • Instill the value of good design: We ambitiously search for fun and timeless designs that are superbly made so we can pass on our love of craftsmanship to our kids.
  • Share timeless classics: We want to make a better, stronger, more sustainable future for our kids. That desire, plus our love for good design and quality, led to the creation of Ziraffe LovedBy_Community™.  Ziraffe LovedBy_Community™ is an online platform where prized possessions, well-made and loved by our children, can be passed along to others, connecting families and promoting environmental awareness along the way.
  • Create a community: We want to build a place where people can come together, exchange ideas, and share in the crazy and unexpected joys of parenthood.
what is lovedby community



  • Is made for busy parents who want access to high-quality, well-designed children's clothes
  • Builds communities around buying and selling thoughtfully designed, ethnically made goods for our children
  • Supports sustainability and discourages throwaway culture when something is outgrown
  • Allows sellers to select a charity to support and do social and environmental good
  • Picks-up and delivers items door-to-door so busy families don't need to go to the post office